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Improving Marketing Measurements, Operations, & ROI by Citrix Online
August 19, 2009 - (Free Research) Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others.
Populating a Data Quality Scorecard with Relevant Metrics by DataFlux Corporation
June 2008 - (Free Research) Too often, data governance teams rely on existing measurements as the metrics used to populate a data quality scorecard. But without a defined understanding of the relationship between specific measurement scores and the business's success criteria..
Tips from the Trade – Competing on Web Analytics by SAS Institute Inc.
August 2009 - (Free Research) The online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics.
Overall Approach To Data Quality ROI by SAP America Inc
June 2009 - (Free Research) Data quality is an elusive subject that can defy measurement and yet be critical enough to derail any single IT project, strategic initiative, or even a company as a whole. This paper from Business Objects examines an overall approach to data quality ROI including 6 key steps to help you realize tangible ROI on your data quality initiative.
SOA Governance: An IBM White Paper by IBM
October 2009 - (Free Research) As SOA becomes a new way of implementing applications, organizations need a way to manage the assets (especially reusable services) developed as part of their SOA activities, to permit the use of these assets to be maximized and insure the results the enterprise envisions. Read on to learn more.
Intelligent Metrics Ensures Success by IFS
July 2007 - (Free Research) Read how GED Integrated Solutions went through the process of identifying
and implementing metrics to drive its business process improvement program in
2002 and has since learned many important lessons in how to track and leverage
business metrics to improve operational performance.
Agile Development: A Manager's Roadmap for Success by VersionOne Inc.
September 2008 - (Free Research) This white paper presents the key characteristics of successful agile managers as they introduce and scale agile methods. Learn what agile managers can do to help their teams and organizations adopt agile development practices to deliver real...
Multitenant CRM Enables Rapid Deployment, Flexible Foundation for Field Sales Team by Microsoft
October 2008 - (Free Research) Facing rapid growth, U.S. Dynamics Field Sales needed a sales force automation tool that would map to the team's unique solution-selling process and drive adoption among sales staff. Working with Microsoft® IT, U.S. Dynamics Field Sales deployed Microsoft Dynamics® CRM and integrated it with its legacy CRM system, providing the team with...
Improving Sales Productivity: An Opportunity for Sales and IT Leadership by Microsoft
April 2008 - (Free Research) The main focus of this white paper is about revealing key factors in sales rep productivity, including what helps improve their efficiency (increasing selling time) and effectiveness (getting better results from the available selling time). Both are important and require strong leadership and teamwork between the sales and IT departments.
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