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Data Quality: A Survival Guide to Marketing by SAP America, Inc.
January 05, 2011 - (Free Research) Discover the concept of data as it pertains to marketing, and particularly as it is supported by data quality functions inside of the broader EIM framework. This white paper reviews how to improve your customer data for marketing effectiveness.
Bell Rings in Improved Customer Address Information by DataFlux Corporation
February 28, 2011 - (Free Research) Canada's largest communications company used Modern Analytics and DataFlux technology to de-duplicate records and gain an accurate view of domestic dwellings.
Enabling Agile and Intelligent Businesses by Oracle Corporation
June 30, 2009 - (Free Research) Oracle SOA Suite 11g is a significant step forward toward empowering enterprises across the chasm to the next generation business applications that is powered by a platform delivering rapid composition, comprehensive lifecycle management, customizability, and easy upgrades.
Ensuring Customer Data Quality for Sales and Marketing by SAP America, Inc.
May 24, 2012 - (Free Research) This webcast discusses how SAP Business Objects Data Quality Management and SAP CRM can help you enforce data quality and governance, address verification and identifies duplicates to achieve fast time-to-value and cost-effective customer data management.
Improving Sales Effectiveness In a Buyer's Market by SAP America, Inc.
April 18, 2012 - (Free Research) This paper seeks to get to the bottom of gaps in CRM initiatives, identifying specific changes that have occurred in the process, areas where it is falling short and other tidbits to consider as your strategies move forward. Read this and gain insight into the results of a survey conducted amongst 160 firms with annual revenues of $250 million.
Video: Customer Lifetime Value for IT by IBM
January 17, 2012 - (Free Research) With technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. Watch this videocast now to learn how IBM SPSS Predictive Analytics enables marketers while reducing the burden on IT.
Why Deliver Extraordinary Customer Service? by Oracle Corporation
March 21, 2011 - (Free Research) Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life.
Deliver Extraordinary Customer Experience by Oracle Corporation
February 01, 2010 - (Free Research) Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life. Read on to learn more.
Building a Clear and Socially Connected Enterprise by SAP America, Inc.
December 31, 2010 - (Free Research) Read this white paper to learn how financial services firms can leverage social channels to better understand changing customer needs and interaction styles, develop products and services that address those changes, and create marketing campaigns that target these customers.
IDC Case Study: Optimizing eCommerce Decisions at TIAA-CREF by Oracle Corporation
December 16, 2010 - (Free Research) This IDC case study examines the benefits TIAA-CREF, a Fortune 100 financial services firm, gained from automating their eCommerce marketing. By deploying Oracle Real-Time Decisions, TIAA-CREF was able to apply intelligent process automation to customize online customer interactions.
Business Intelligence Solutions For Financial Services by MicroStrategy Incorporated
December 14, 2011 - (Free Research) This paper outlines how one specific business intelligence (BI) platform can benefit your financial organization. Read this now and learn how CFO dashboards can be used to measure, monitor and optimize banking performance, why creating a risk intelligent enterprise is critical, how to efficiently manage customers and investments and so much more.
Turn your business into a social powerhouse by Alfresco Software
May 03, 2012 - (Free Research) This informative webcast discusses how to harness the power of social media and provides a demonstration of Alfresco's enterprise content management tool.
Defining the 21st Century salesperson by SAP America, Inc.
May 15, 2012 - (Free Research) This expert white paper from Forrester Research discusses how the role of the sales person has changed in today's digital world and the four types of salespeople in the 21st century.
Buy. Smarter. Redefining commerce in the age of the customer by IBM
May 01, 2012 - (Free Research) Access this white paper to discover a smart approach to commerce. In this era of the empowered consumer, customer relationship management is a vital to your enterprises success. Discover a smarter commerce strategy that enables you to reduce, or avoid, the potential for unsatisfied customers.
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