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Four Effective Service Strategies that Drive Brand Advocacy by Oracle Corporation
April 25, 2011 - (Free Research) This white paper discusses leveraging frequent engagement to help increase the number of brand advocates – loyal customers who help market, sell, recommend or even service products. Inside, discover the unique challenges and opportunities brand advocates can provide.
Cross-Channel Commerce: A Consumer Research Study by Oracle Corporation
April 25, 2011 - (Free Research) The number of channels which consumers use to research and purchase products or services is growing. This white paper takes a look at a recent survey of consumer buying habits in regards to the number of channels they use when shopping and how businesses can provide a better experience across these channels for their customers.
Metrics for Social Customer Service by SAP America, Inc.
July 25, 2011 - (Free Research) This e-book examines the need to adopt new metrics for customer service in response to the new ways they engage customers using social media and networks. Inside, learn how to avoid the common pitfall of adding new metrics to traditional performance measurement systems.
The Forrester Wave™: CRM Suites For Large Organizations, Q2 2010 by Microsoft
October 18, 2011 - (Free Research) Read this Forrester Research Inc. analysis of 18 leading customer relationship management (CRM) suite solutions. See what vendors offer the best systems for BPM, ERP, TCO, midsized organizations, and basic needs.
SQL Server Insider E-Zine - Volume 1: Is Self-service BI the Answer? by Dell, Inc. and Intel
February 16, 2010 - (Free Research) Business intelligence is a hot topic in 2010, especially with the upcoming release of Microsoft's SQL Server 2008 R2 being dubbed as the "BI release." In this e-zine, one SQL Server expert breaks down exactly what goes into self-service BI, where it works and where it falls short.
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