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Best in Class Marketers Drive Enhanced Customer Loyalty by SAP America, Inc.

September 02, 2010 - (Free Research) This paper will explore how top-performing companies are capturing, integrating, managing, measuring and acting on valuable customer data throughout the entire customer lifecycle, in order to maximize customer loyalty and achieve Best-in-Class bottom-line results.

(ANALYST REPORT)

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Using Advanced Analytics to Gain Insights into Your Revenue Stream by SAP America, Inc.

February 20, 2009 - (Free Research) This CustomerCentric Selling® research can help organizations analyze their sales and marketing processes to gain insights more quickly and accelerate business performance.

(WHITE PAPER)

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Webcast: Connecting Customer Experience Management to Increased Revenue by Ektron, Inc.

January 09, 2012 - (Free Research) Join us for an exclusive webcast and hear from Forrester Research about how you can prepare to drive key business outcomes through your digital marketing efforts.

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CRM and Small Business: Smaller, Faster, Better by SugarCRM Inc.

August 31, 2011 - (Free Research) The advent of cloud-based CRM applications has eliminated the significant initial budgetary barriers to entry for many businesses, and the proliferation of products geared toward smaller businesses has presented small business with options that allow them to choose based on specific features. Learn more about how CRM can help your small business.

(WHITE PAPER)

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Case Study- B&H Photo: Driving Rapid Top-line Growth through Ariba PunchOut™ and Online Marketing by Ariba, Inc.

December 22, 2011 - (Free Research) Read this paper to learn about the ways in which online marketing systems can boost sales and drive rapid top-line growth through showcasing your entire spectrum of products and services.

(WHITE PAPER)

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Why Deliver Extraordinary Customer Service? by Oracle Corporation

March 21, 2011 - (Free Research) Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life.

(WHITE PAPER)

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IDC Case Study: Optimizing eCommerce Decisions at TIAA-CREF by Oracle Corporation

December 16, 2010 - (Free Research) This IDC case study examines the benefits TIAA-CREF, a Fortune 100 financial services firm, gained from automating their eCommerce marketing. By deploying Oracle Real-Time Decisions, TIAA-CREF was able to apply intelligent process automation to customize online customer interactions.

(CASE STUDY)

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Marketing Analytics by Oracle Corporation

July 11, 2008 - (Free Research) Oracle Marketing Analytics helps you to develop closer, more valuable customer and prospect relationships and improve marketing effectiveness. Read this data sheet to learn more.

(DATA SHEET)

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Integrate Advanced Analytics with Salesforce.com for Greater Business Insight by Business Objects

January 2008 - (Free Research) The need for strategic information by department and executive managers is driving the transformation of tactical departmental systems into enterprise solutions, regardless of the size of the company employing the solutions.

(WHITE PAPER)

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